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A Breast Pump Company Imagines a World Where Men Breastfed

If men could breastfeed, would it be more socially acceptable?

The company behind Naya breast pump believes it would be a totally different world if men could breastfeed. So much so they created an ad around the concept which is humourous, yet digs at existing workplace attitudes around breastfeeding mums.

The ad imagines a workplace where the men breastfed. The male manager offers support to a ‘leaking’ dad, while a colleague introduces him to the ‘lactation lounge’.

There are plenty of snacks and lactating steaks for the nursing dads, with high fives all round, and some competitive banter around breast pump machines. Trust the guys to make comparisons over their breast pump apparatus…

Most women in the workplace have to express milk in a spare office, store room or a toilet so the ad highlights the opposite of what most nursing mums experience when they head back to work.

While mums don’t want to be fussed over when they return to work, a little support couldn’t go astray.



Rebecca Senyard

Rebecca Senyard is a plumber by day and stylist by night but these days she changes more nappies than washers. She is a happily married mum to three young daughters who she styles on a regular basis. Rebecca is not only an award winning plumber, she also writes an award winning blog called The Plumbette where she shares her life experiences as a plumber and mother. Rebecca also blogs at Styled by Bec believing a girl can be both practical and stylish. Links to the blogs are http://www.theplumbette.com.au and http://www.styledbybec.com.au/blog


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